The other day I saw the funniest thing on TikTok. This young woman entrepreneur was super excited to share this amazing hot new tip for growing your online store.

Guess what it was? Email marketing! I almost scalded my nostrils by snorting my tea when I saw that!

Maybe email marketing is like vintage fashion – it’s so old that it’s now new and cool again…

In all seriousness, though, I do get why email marketing may have fallen out of favour for a while there.

But the thing is, email marketing – done right – still really, really works. Even now, in 2024, it generates an average ROI of 3,800% and can account for somewhere between 20 and 35% of your revenue! 

So, in this episode, I’m diving into what NOT to do as well as some of my top secrets to crafting highly persuasive emails that make you money on tap.

Links mentioned in this episode:

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