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    Case Studies

January 4, 2019

Long Haul Spa

Long Haul Spa is an Australian based company with a mission to turn soul-sucking, complexion-destroying long haul flights into an in-seat spa session – so that you hit the ground running at your destination feeling fresh and rejuvenated.

As a new brand Chris needed a website built from scratch to showcase her new products and to educate her customers. It was important to Chris that the new website represented Long Haul Spa’s values of being an ethical and sustainable business.

The Brief

To design and build a new e-commerce website on the Shopify Platform including copy editing for product descriptions and all pages. The website needed to integrate with payment providers including PayPal and Afterpay, email provider Mailchimp and live rate shipping via Australia Post.

The Website

Long Haul Spa case study

Integrations include:

  • Mailchimp Email Provider
  • Payment providers – Shopify, Paypal and Afterpay
  • Facebook

Our team designed and built the website using the Turbo theme in Shopify created by Out of the Sandbox. The Turbo theme is a fast and mobile responsive theme that allows a greater level of customisation while providing a large range of professional features. Chris had a branding kit ready to go so we were able to design her website to align with her luxurious high flying brand.

The website was designed with the Long Haul Spa customer in mind. They are travellers and likely to be shopping on their phone so the design is sleek and uncluttered and not only looks beautiful on mobile but is easy for purchases on the go.

Because Long Haul Spa Kits are a new product to the market we took the time to consider the educational journey that the customer may need to take before purchasing. It was important that the product pages were customised to be able to showcase not only the beauty of the products but how they benefited the customer and aligned with their values. Each product purchased from Long Haul Spa

Chris’s new website is optimised for SEO and with Google Analytics and Facebook integrated the website is ready for all future marketing endeavours including content marketing and paid advertising.

Additional details:
  • Designed with E-commerce best practices for high converting websites
  • Mobile responsive
  • SEO optimised
  • Copy editing for product descriptions and all pages
  • Reviews imported with store’s branding along with the set up and customisation of Review Request email using Stamped.io
  • Installation and customisation of apps for Customer FOMO, and email collection pop up using Just Uno
  • Installation and integration with Google Analytics and Facebook Pixel
  • Mailchimp integration and email template customisation including New Subscribers.
  • Customisation of Shopify notifications including Order Confirmation, Order Fulfilled and Abandoned Cart


January 4, 2019

Active Truth

This unique activewear brand was born from the frustrations of two Australian women looking for quality, well-fitting tights and tops. Active Truth has grown rapidly since its launch in 2016 and its founders have big plans for its future.

While Active Truth’s sudden growth didn’t take it’s founders by surprise, it has meant that they haven’t been able to implement solid automated marketing strategies that they know are crucial to the brand’s ongoing success. Productpreneur Marketing has worked closely with Active Truth to develop their brand voice and creatively use this in detailed automated email funnels and specifically targeted Facebook advertising.

With Productpreneur Marketing’s assistance, Active Truth has experienced explosive growth in sales directly from Facebook and Instagram advertising, and maintains between 7 and 10 times sales return on ad spend.

Active Truth case study

January 4, 2019

Baby Loves Sleep

Experiencing the frustration of a tired baby who keeps waking throughout the night, Baby Loves Sleep developed a unique sleep suit that helps to calm the startle reflex and help babies – and their parents – to sleep longer.

Having launched the Sleepy Hugs sleep suit, and with several new products on the horizon, Baby Loves Sleep came to Productpreneur Marketing for assistance with developing a strong ongoing social media and email marketing strategy.

We’ve designed a new Shopify website, developed strong automated email campaigns, one-off promotional email campaigns and an ongoing social media advertising strategy that has increased website traffic and sales by 225%.

Baby Loves Sleep case study

January 4, 2019


Jimalie sources and creates sustainable, fair-trade coconut products that are in demand from a health-conscious market whilst supporting eco-conscious coconut farmers in the Philippines. This business was inspired by and continues to be driven by the positive health effects these coconut products have had within their own family,

They had brilliant products, but little traffic moving through their website.

Shark Tank winner Jimalie came to Productpreneur Marketing to increase traffic to their website and increase their conversions and returning customers.

We developed several high-converting email funnels specifically targeting Jimalie’s ideal customers, together with complementary traffic and sales campaigns using social media.

This resulted in a 400% increase in traffic and conversions from social media.

January 4, 2019

Slim Secrets

Slim Secrets case studySlim Secrets produces a range of nutritional bars and snacks that support fitness and weight loss goals. This brand has developed a solid wholesale business over many years.

Slim Secrets came to Productpreneur Marketing to manage their Facebook advertising, with the view to growing their retail business directly from their ecommerce website.

Faced with specific challenges related to the specific industry Slim Secrets works within (the diet and weight loss industry is restricted in how it can advertise on Facebook), we were able to test various methods and establish the best way for Slim Secrets to reach their target audience, increasing their website traffic and sales by 50%.

January 4, 2019

Little Innoscents

Little Innoscents case studyMore and more parents are looking for all-natural products for their families and Little Innoscents has created some of the most loved natural care products for babies and children.

Looking to boost their online sales to new and established customers alike, Little Innocents sought the assistance of Productpreneur Marketing to develop an email funnel to help convert more website visitors and email subscribers into new and repeat customers.

January 3, 2019

Opening Fairy Doors

Being the only company offering fairy doors that actually open to reveal the enchanting world beyond, Opening Fairy Doors already had a unique aspect to their business.

However, without the knowledge and background needed to exploit this to their target customers, Opening Fairy Doors came to Productpreneur Marketing for assistance with growing the retail and wholesale aspects of their business.

After re-designing a stunning new website for the client, we then developed strong email and social media marketing campaigns to educate and nurture their ideal customers, while also writing an effective wholesale campaign for approaching and landing retailers that aligned with their brand.

Opening Fairy Doors showed over 200% sales growth following the implementation of these strategies and is continuing to experience solid growth.

Opening Fairy Doors case study