Where Premium Brands Come To Grow
If you’ve been running Meta ads and feeling like something fundamental has shifted – like you’re suddenly playing a completely different game – you’re not imagining it. Meta has essentially staged an algorithm coup, and a lot of brands are scrambling. So what’s happening? And what should you do about it? Most brands are going […]
I need to tell you about something that happened last week that’s been living rent-free in my head ever since. I got DM’d on the Indagare Beauty Instagram account by a marketing agency from the UK. And here’s the kicker – several of my clients got the exact same message. Same guy. Same videos. Same […]
Today we’re diving into something that’s absolutely critical for brands right now. We’re talking about how to build a brand that doesn’t just survive, but absolutely thrives in this new AI era. And I’m not talking about just using ChatGPT to write your Instagram captions faster – though that’s part of it. I’m talking about […]
It’s October, which means we’re about to be hit with the annual consumption tsunami. Black Friday. Cyber Monday. Then straight into Christmas panic-buying. And somewhere in all of this chaos, your customers – the ones who chose your brand because they care about quality, sustainability, conscious consumption – they’re feeling pressured. Pressured to spend for […]
Over the past few weeks I’ve had several conversations with brand owners who have used the exact same word to describe their experience with previous marketing agencies or coaches. That word is “burnt.” And I don’t mean slightly disappointed or a bit let down. I mean properly burnt. As in, lost significant money, wasted months […]
Want to see what happens when you stop wasting money on marketing to the wrong customers? Tthis episode breaks down what actually works (and how you can do it too!)
Many brands are haemorrhaging money on the wrong customers, often without even realising it. While marketers obsess over age groups, income brackets, and geographic data, they’re missing the fundamental psychological divide that actually determines buying behaviour. Today’s guest, Dr Ross Honeywill, has spent many years uncovering why traditional demographic segmentation fails so spectacularly – and […]
It’s 2am and you’re lying awake, mind racing through endless to-do lists, wondering if you’ve invested everything into a dream that’s slowly becoming a nightmare. Sound familiar? You’ve created an incredible product – something you know could change people’s lives – but somehow the customers aren’t beating down your door. You’re working every night and […]
Here’s a challenge for you: go to any brand’s website in your category and read their “About Us” page. Then go to their competitors and do the same before comparing them all to your own. I’ll bet you that 80% of them sound very similar. “We’re passionate about quality.” “We use only the finest ingredients.” […]
Here’s a sobering statistic that’ll make you rethink everything about your Black Friday strategy: 80% of Black Friday customers never purchase from the same brand again. Let that sink in for a moment. Four out of five people who bought from you during your biggest sales event of the year will never come back. But […]
