Productpreneur Marketing is a full-service digital marketing agency, specialising in eCommerce brands for women and children. (We literally don’t take clients on if their business doesn’t fit this definition.)

Our services include:

– Marketing planning
– Shopify website design
– Conversion rate optimisation
– Search engine optimisation (SEO)
– Social media management
– Facebook advertising
– Google advertising
– Klaviyo email marketing
– Product photography

The way we operate to deliver these services is:

1. First we audit and analyse your current situation;
2. Then we devise the right plan to get you from where you are now to where you want to be in 12 months’ time (your goals);
3. Then, we implement those strategies (which is likely to be a mix of all of the above, but the specific activities might vary from brand to brand or from month to month, depending on your specific situation).

Our model is great for brand owners who are frustrated or overwhelmed with working with a number of different agencies – the time it takes to project manage a variety of service providers and the struggle to get consistency across channels when different providers are working on them.

Typically we see most agencies specialise in one or two disciplines. Often it’s a Google Ad specialist, or a Facebook ad specialist, or an SEO agency. 

You hire a traditional digital agency or freelancer like this so their experts can save you time on producing or managing that marketing channel. 

You hire them on a monthly retainer (usually 3 months minimum, but sometimes indefinitely), they deliver a certain amount of work per month, and you have regular check-ins with them.

This model is a good fit for brand owners who:

– Have solid skills in marketing planning to be able to set goals, devise the strategies required to achieve them, and then to brief and direct each separate agency or freelancer to execute on their piece of the marketing plan.
– Have the time to project manage a number of different agencies or freelancers separately, ensuring that each service provider maintains a consistent tone of voice, messaging and visuals.

However, many brands find their results aren’t as good as they hope because the marketing and advertising going out on each channel is not consistent or cohesive. They can often be left wondering why things aren’t working, and may lack the skills necessary to devise a strategic plan – when no overarching strategic plan exists, each service provider will create their own separate one.