Productpreneur Marketing
Helping Ecommerce Stores Connect With More Customers Online & Scale – Faster!
From $40k Monthly Revenue to 7-Figure Brand... In Just 6 Months!
This fast-growing fashion brand has successfully grown from inconsistent low 5-figure months into a million dollar brand… All within 6 months!
Read the article to discover the core strategies that formed the basis of their rapid growth strategy.
And, find out how you can replicate this in your own business!
Take a look at what’s possible with consistently implementing the right growth strategies:
How We started
Sarah’s journey began through heartfelt conversations with the determined women of Outback Queensland. They shared a longing for garments that reflect their bond with the land—shirts decorated with motifs of horses and cows.
And so, Outback Linen Co was born.
However, 18-months in, Sarah realised she lacked experience in scaling a small, product-based ecommerce business.
Having participated in some other group coaching and masterminds previously, where the advice she received was generic and not personalised to her own unique business, Sarah approached Productpreneur for guidance.
Despite the steep learning curve and several big challenges along the way, Sarah has successfully grown Outback Linen Co into a thriving 7-figure a year brand!
Here’s an overview of how she did it…
THE CHALLENGES
The immediate Challenge Sarah was struggling to overcome was scaling up her paid advertising without the cost-per-conversion blowing out.
Previously, she’d been getting good results from ads, but only on a low spend. When trying to scale up, the costs would skyrocket and become unprofitable.
The bigger underlying problem, however, was a lack of cohesive growth strategy.
Sarah felt a bit like a puppeteer trying to get each part of the business to work, but things were inconsistent and unpredictable.
However, through hard work, along with the personalised support from Cath and the team, she produced remarkable results in a very short time!
The Solution
Here were the 3 key strategies we implemented to grow their monthly revenue from $40k to over $100k:
1. Get More Traffic (Without Over-Paying!)
There are three different kinds of traffic and every successful eCommerce brand needs all three: owned, earned and paid.
Prior to joining the Productpreneur Mastery program, Outback Linen Co was spending a reasonable amount on Meta Ads, but had been unable to scale them profitably. Since implementing our strategy, they’ve scaled their ads rapidly, generating nearly 120% more revenue from Meta ads, with a 24% reduction in cost per conversion and 25% increase in ROAS (return on ad spend).
They have also been able to rapidly scale up Google Ads whilst maintaining profitable conversions (with a whopping 931% increase in purchase conversion and over 6x ROAS)!
Their website is now well optimised for SEO and generated a 220% increase in organic search (the free stuff!).
And, as a result of consistent and ongoing email list-building and email marketing efforts, they generate over 33% of revenue from the database they own (also basically free traffic!)
2. Run Successful Product Launches
Running a fashion business (as is the same with many product categories) requires committing large amounts of capital to design and produce new collections regularly throughout the year.
This can be quite risky without a proven product launch sales process in place.
Outback Linen Co now has a reliable launch process that reliably sells through each new range, helping to ensure consistent and reliable sales revenue each time a new product is launched.
3. Maximise Customer Lifetime Value
Because it costs money to acquire each new customer, in the form of paying for traffic and offering discounts and incentives, it is pretty difficult to grow a profitable business if customers only buy one time.
By implementing a promotional calendar that incorporates regular marketing emails and promotions, Outback Linen Co has increased their returning customer rate by 19% year on year.
The Results
2. Massively increasing the revenue from from Google Ads traffic by 943% with a high return on ad spend (ROAS) of 6.04, contributing significantly to the revenue growth and accelerating the speed of growth.
3. Increasing the revenue from free Organic Search traffic by 220%, also contributing a significant improvement to the overall profitability of the business.
4. Increasing the efficiency and profitability of Meta ads, producing a 118% increase in attributed revenue, a 24% reduction in costs and 25% increase in ROAS.
And this was only the beginning!
I don’t know about you, but that’s a pretty good ROI for eCommerce!
While the brand continues to scale and grow and is on track for bumper growth in the next year, it’s important to mention that they are selling quality products and brands. That’s important. The best ads in the world won’t help if you’re trying to sell something of poor quality or that no one wants.
We can’t wait to see what our next ecommerce client brings in!
“Working with Cath and the Productpreneur team in their Ecommerce Mastery program has been invaluable. This program has probably been the essential tool that helped me to scale Outback Linen Co by 100% in only 6 months, from $40k months to over $100k months!
This past year has been wild to say the least! I can whole heartily say Outback Linen Co wouldn’t have achieved its current status without the invaluable support and expertise provided by Cath and the team.
I 100% would recommend the Productpreneur Academy programs!” – Sarah Henney, Founder – Outback Linen Co
About Productpreneur Marketing
Here at Productpreneur Marketing, our special niche is working with Ecommerce stores looking to scale from around $10k per month to $200k per month in sales revenue.
Founded by Catherine Langman, who has over 20 years’ experience working in digital marketing with blue chip clients such as Microsoft, Coca Cola, Blackmores and RMK Shoes, as well as launching, scaling and selling her own award-winning international brand.
Bringing together this unique mix of experience as an eCommerce retailer and digital marketing expert, Catherine and her team regularly help our clients achieve hugely profitable results, from successfully launching to growing into multi-million-dollar-a-year brands.
Building brands and implementing digital marketing strategies can be technical and tricky. We’re here to help make the path forward easier – from strategy to execution – so that you can grow profitably and sustainably.