Results-Driven Digital Marketing

In Just 4 Months We Grew This Nursery Brand’s eCommerce Revenue By Nearly 200%!

Without the right strategies, systems & processes to drive consistent traffic and sales, your online store will fail to grow…

Transform your brand into an ecommerce superstore…

4 month period compared to the same time last year:

The Problem...

This Australian brand in the competitive baby brands space – Baby Loves Sleep – came to us with the goal to scale their eCommerce sales.

Having launched several years ago, they’d already achieved some success within the Australian market. In fact, we helped this brand to launch through our Mastery coaching program, and as they grew we also began managing their paid social ads.

But, growth began to plateau. The founder was struggling with being responsible for too many tasks and not enough time, AND the marketing strategy had become fragmented.

Marketing and advertising across channels was running in an ad-hoc manner without any cohesive strategy or messaging.

In a word – it stopped working.

They needed help planning and implementing a cohesive multi-channel marketing strategy.

Wanting to increase their marketing capacity by outsourcing, Baby Loves Sleep came to Productpreneur Marketing to plan and implement strategy to generate consistent and profitable traffic and sales growth.

"I need help to grow"

Baby Loves Sleep operates in the incredibly congested and competitive nursery market.

But their product is a unique, patented design that transforms parents and babies’ lives by giving them back their sleep. Customers love this brand!

Wanting to accelerate their customer acquisition and retention to drive profitable growth, Baby Loves Sleep came to us to help them with their digital marketing.

The Solution...

We designed a comprehensive ‘results action plan’ designed to achieve Baby Loves Sleep’s growth targets:

First, our experts conducted market research and a detailed audit and analysis of their current performance so that we could identify areas of opportunity.
We designed and built an automated customer acquisition and retention system in Klaviyo to help convert new and repeat sales.
We used our proprietary results-driven process to plan, implement, optimise and scale ads on Facebook, Instagram and Google in order to achieve profitable revenue growth.
We prepared a promotional plan, sending weekly email campaigns to the database to help maximise the revenue generated by their ‘owned’ audience.
We helped optimise the website for search engines, to increase the volume of free organic search traffic coming to the website (and reduce the reliance on paid traffic to acquire new customers).

The Results

The single biggest leverage points in this campaign success were:

1. Increasing the volume of revenue from ‘Owned’ data – revenue generated from their Klaviyo database increased over 200%! The ROI on this revenue is huge – 3110%. So this single datapoint resulted in a massive increase in profitability for this brand.

2. Increasing the volume of traffic and sales from paid Google ads by over 15,000%!

3. Improving ROAS from Facebook ads by over 700%.

And, we have increased sales revenue and profitability by nearly 200% in just 4 months!

I don’t know about you, but that’s a pretty good ROI for eCommerce!!

While the brand continues to scale and grow and is on track for multiple-6-figure months, it’s important to mention that they are selling quality products and brands with a proven history of sales. That’s important. The best marketing in the world won’t help if you’re trying to sell something of poor quality or that no one wants.

We can’t wait to see what our next ecommerce client brings in!

Here's what our happy client had to say...

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About Productpreneur Marketing

Here at Productpreneur Marketing, our special niche is working with products for women and children: fashion, accessories, gifts & homewares, toys & nursery, baby & kids, and more.

Founded by Catherine Langman, who has over 20 years working in digital marketing with blue chip clients such as Microsoft, Coca Cola, Blackmores and RMK Shoes, as well as launching, scaling and selling her own award-winning international brand.

Our skilled team of experienced Facebook Ad specialists, copywriters and designers, regularly achieve hugely profitable results for our clients, helping our clients to grow to 6 figures + per month in revenue.

We’re driven by a desire to deliver real value to all clients by offering complete transparency, the highest levels of service and integrity.

Our approach is equal parts creative and strategic. We combine our expertise in creative and critical thinking to create smart, efficient campaigns that stand out from the crowd and convert.