Facebook Media Buyer
Are you a gun Facebook media buyer? A magician who knows how to tame the Facebook ads algorithm?
We’re on the hunt for a talented Media Buyer (ad manager) with significant experience generating successful results for eCommerce brands using paid social ads.
Here at Productpreneur Marketing we specialise in working with eCommerce brands for women and kids. We are a data-driven digital marketing agency built on strategy, creativity and technical know-how.
Read the full job description below.
As a performance media buyer, you will work across a range of client brands – planning, implementing, and reporting on the performance of paid social media ads. You will need to understand how social platforms work to deliver best practice for promoted content so our clients meet their business objectives through advertising.
This role will be perfect for someone who really loves the technical side of social media advertising – building, optimising and scaling campaigns – and is capable of managing multiple client accounts simultaneously.
We believe the best social media buyers show initiative – they are curious and motivated to research and learn the latest developments in this industry. The successful candidate will be skilled at brainstorming creative ideas, hooks and angles for highly successful ad campaigns.
This role is not client-facing – you’ll be supported by an Account Manager who will help manage client meetings, communications and general project management. You would also have the support of an in-house team including strategists, copywriters, designers and web developers.
We are an Australian-based business working with clients predominantly in Australia and New Zealand. Whilst we work remotely with flexible hours, to be successful in this role you would need to be located in one of these locations.
We are a busy team in a fast-paced environment, though, and the expectation is that you’d work exclusively with us. (This is not a contract role.)
What you’ll be doing:
✔️ Contribute to the strategic approach across social media ad campaigns across Facebook, Instagram and TikTok
✔️ Create media plans, with strategic objective and approaches that support the client’s business objectives
✔️ Creative ideation for always-on and promotional campaign briefs – develop new ideas, hooks and messaging angles for campaign creatives
✔️ Setup, manage, optimise and scale paid social media ad campaigns for our eCommerce clients
✔️ Optimise, report and provide data-based insights on social media advertising performance using first and third-party tools
✔️ Ability to scale campaigns towards achieving client traffic and revenue targets whilst staying within target CPL and CPA benchmarks and budgets
✔️ Run monthly split tests to assess viability of strategies and different audiences
✔️ Undertake ongoing training and development provided by the Company to ensure skills are up to date with latest industry strategies
✔️ Provide accurate and timely reporting on results, both internally and to clients
✔️ Actively manage workflow and assist to get tasks completed within set deadlines.
What we’d like you to know already:
✔️ Minimum 2-3 years’ experience in social media advertising, specifically for eCommerce businesses, across Facebook, Instagram and TikTok (minimum)
✔️ Ability to manage multiple campaigns across multiple clients
✔️ Manage ad spends of at least $40k per month across multiple clients, ideally having managed a minimum of $100k ad spend across your portfolio
✔️ Practical understanding of how to use Facebook ad funnels to move customers through their buyer journey towards getting the sale on an eCommerce store
✔️ Understanding of how other marketing strategies such as email marketing work to support the effectiveness of Facebook ads
✔️ Experienced in using Google Analytics and third party data platforms (Google Tag Manager a bonus)
✔️ Attention to detail is paramount, as is efficient implementation
✔️ Self-motivated and happy to work alone, but also enjoys collaborating with others and works well within a Team environment
To apply for this role:
2. Walk us through a couple of case studies of recent eCommerce ad accounts you’ve managed in the last 6 months.