Results-Driven Digital Marketing
In Just 90 Days We Grew This Tea Brand’s eCommerce Revenue Over Over 330%…
Without the right strategies, systems & processes to drive consistent PROFITABLE traffic and sales, your online store will fail to grow…
Transform your brand into an ecommerce superstore…
The Problem...
Inspirational Tea Co is an Australian tea gifting brand built around the idea of sending loved ones a ‘Hug in a Mug’. Earlier this year they came to us with the goal to scale their eCommerce sales.
Having launched a few years years ago, they’d already achieved some success with many happy customers.
But sales were inconsistent and they struggled to know what online marketing activities they should employ to enjoy consistent and profitable revenue growth.
Not only were they trying to compete in a congested eCommerce space – there are TONS of gift box and hamper brands online these days!
They really needed help to develop a plan and implement the right digital marketing strategies so that they could fast-track their sales growth online.
So Inspirational Tea Co came to Productpreneur Marketing for our Full Digital Marketing service.
"I need help to scale"
Inspirational Tea Co may be selling in a competitive product category (gift hampers).
But their products have a very unique point of difference in the marketplace. Each teabag is hand folded and comes with uplifting inspirational quotes on each bag. Plus, the branding and gift boxes are stunning and make the receiver feel the love.
Not having a skilled marketing team in-house and tired of trying to figure it all out AND do it all alone, Inspirational Tea Co came to us to manage their digital marketing.
The Solution...
We designed a comprehensive ‘results action plan’ designed to achieve Inspirational Tea Co’s growth targets:
First, our experts conducted market research and a detailed audit and analysis of their current performance so that we could identify areas of opportunity.
We worked with the client to set revenue growth targets and formulated the right plan and strategies to achieve those goals.
Then, our team of experts implemented those planned strategies across the website, Facebook & Google advertising, Klaviyo email marketing, and SEO.
We used our proprietary results-driven process to plan, implement, optimise and scale in order to achieve profitable revenue growth.
The Results
The single biggest leverage points in this campaign success were:
1. Increasing the volume of traffic and sales from the most cost-effective traffic channels – achieving a 212% increase in revenue from Organic Search and 165% increase in revenue from Email.
2. Increase in the returns plus decrease in costs from paid traffic channels – generating over 1157% increase from Google Ads and over 189% increase from Facebook Ads.
3. Increased website conversion rate and average order value (AOV) also contributed to the fast growth rate – meaning we made more money off the same volume of traffic.
3. These factors combined mean that we have achieved both revenue growth and a reduction in the cost of marketing = more profitable results.
And, we have increased sales revenue by more than 330% in just 90 days!
I don’t know about you, but that’s a pretty good ROI for eCommerce!!
While the brand continues to scale and grow and is on track for significant continued growth, it’s important to mention that they are selling quality products and brands with a proven history of sales. That’s important. The best ads in the world won’t help if you’re trying to sell something of poor quality or that no one wants.
We can’t wait to see what our next ecommerce client brings in!
Here's what our happy client had to say...
"A results-driven service & a delight to work with. Highly recommend."
“Like most solo operators I was muddling my way through my digital marketing with a general knowledge of what I needed to do, but I was often getting stuck on technical roadblocks. I had no overarching strategy and there was never enough time to get it all done.
Now I have a roadmap, and understand more about what levers I can pull to drive more sales. The setup would have taken me years, but it was achieved in months with experts on the job.
“The team at Productpreneur are experts in eCommerce, and have a huge energy and a commitment to customer service. I felt valued and supported.
I did my research before I joined up, and their method of doing an audit, and creating a strategy with an action plan was unique and made so much sense in reality. The Account Manager co-ordinating the execution of the plan was seamless. My Account Manager became a trusted advisor.
The Productpreneur team are a delight to work with. They offer a comprehensive and results driven service that will take your business to the next level. Highly recommended.”
Tanya Boots, Inspirational Tea Co
Like what you see & want an expert assessment of your eCommerce store?
Schedule your free eCommerce strategy call with one of our experts today!
About Productpreneur Marketing
Here at Productpreneur Marketing, our special niche is working with products for women and children: fashion, accessories, gifts & homewares, toys & nursery, baby & kids, and more.
Founded by Catherine Langman, who has over 20 years working in digital marketing with blue chip clients such as Microsoft, Coca Cola, Blackmores and RMK Shoes, as well as launching, scaling and selling her own award-winning international brand.
Our skilled team of experienced Facebook Ad specialists, copywriters and designers, regularly achieve hugely profitable results for our clients, helping our clients to grow to 6 figures + per month in revenue.
We’re driven by a desire to deliver real value to all clients by offering complete transparency, the highest levels of service and integrity.
Our approach is equal parts creative and strategic. We combine our expertise in creative and critical thinking to create smart, efficient campaigns that stand out from the crowd and convert.
75% up in 2 months!
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Amy, Arch Bags
I'm in shock!
“I still get a shock every day when I look at my sales figures!” Kristy, Babiators
Over 8x ROI!
“Catherine helped us achieve a consistent 8x Return On Ad Spend. We’re very happy!” Stevie, Active Truth
200% in 2 months!
“In 3 months I’ve grown my online sales over 200%!” Andrea, Kapow Kids