Results-Driven Full Digital Marketing Service
In 12 Months We Grew This Kid’s Fashion Accessories Brand’s eCommerce Revenue Over 50%…
Without the right strategies, systems & processes to drive consistent traffic and sales, your online store will fail to grow...
Transform your brand into an ecommerce superstore…
The Problem...
This Australian eCommerce brand in the competitive kids fashion accessories space – Babiators – came to us with the goal to scale their eCommerce sales.
Having launched several years ago, they’d already achieved some success within the Australian market.
But they struggled to know what online marketing activities they should employ to enjoy consistent and profitable revenue growth.
Not only were they trying to compete in a congested eCommerce space – there are TONS of online fashion and accessories brands for babies and kids!
They needed help to develop a plan and implement the right digital marketing strategies so that they could fast-track their sales growth in their online store.
Wanting to take advantage of their peak sales cycle – summertime – Babiators came to Productpreneur Marketing for our Full Digital Marketing service.
“I need help to scale...”
Babiators may be selling in a competitive product category (kids fashion accessories).
But their products have a very unique point of difference in the marketplace. Their cuteness factor, durability, and unbeatable guarantee REALLY set them apart!
Not having skilled team in-house and tired of juggling multiple agencies, Babiators came to us to manage their digital marketing.
The Solution...
We designed a comprehensive ‘results action plan’ designed to achieve Babiators’ growth targets:
1: First, our experts conducted market research and a detailed audit and analysis of their current performance so that we could identify areas of opportunity.
2: We worked with the client to set revenue growth targets and formulated the right plan and strategies to achieve those goals.
3: Then, our team of experts implemented those planned strategies.
4: We used our proprietary results-driven process to plan, implement, optimise and scale in order to achieve profitable revenue growth.
The Results...
The single biggest leverage points in this campaign success were:
1. Increasing the volume of traffic and sales from the most cost-effective traffic channels – achieving a 20% increase in revenue from Organic Search and 165% increase in revenue from Email.
2. Increase in the returns plus decrease in costs from paid traffic channels – generating over 75% increase from Google Ads and over 500% increase from Facebook Ads.
3. These two factors combined mean that we have achieved both revenue growth and a reduction in the cost of marketing = more profitable results.
And, we have increased overall sales revenue by more than 50% in just 12 months!
I don’t know about you, but that’s a pretty good ROI for eCommerce!!
While the brand continues to scale and grow and is on track for multiple-6-figure months, it’s important to mention that they are selling quality products and brands with a proven history of sales. That’s important. The best ads in the world won’t help if you’re trying to sell something of poor quality or that no one wants.
We can’t wait to see what our next ecommerce client brings in!
Like what you see & want an expert assessment of your eCommerce store?
Schedule your free Ecommerce strategy call with one of our experts today!
About Productpreneur Marketing
Here at Productpreneur Marketing, our special niche is working with products for women and children: fashion, accessories, gifts & homewares, toys & nursery, baby & kids, and more.
Founded by Catherine Langman, who has over 20 years working in digital marketing with blue chip clients such as Microsoft, Coca Cola, Blackmores and RMK Shoes, as well as launching, scaling and selling her own award-winning international brand.
Our skilled team of multi-disciplinary digital marketing experts, regularly achieve hugely profitable results for our clients, helping our clients to grow to 6 figures + per month in revenue.
We’re driven by a desire to deliver real value to all clients by offering complete transparency, the highest levels of service and integrity.
Our approach is equal parts creative and strategic. We combine our expertise in creative and critical thinking to create smart, efficient campaigns that stand out from the crowd and convert.
75% up in 2 months!
“Sales are up over 75% in just two months!”
Amy, Arch Bags
I'm in shock!
“I still get a shock every day when I look at my sales figures!”
Kristy, Babiators