Ecommerce Growth Success Story:
In Just 3 Months We Grew This eCommerce Store’s Monthly Revenue x130%…
Find out how we scaled this fashion brand’s online store by over 130% with a customised eCommerce marketing system…
Without a well-designed website AND a way to generate traffic & sales consistently, your online store will struggle to grow…
Transform your brand into an eCommerce superstore…
The Problem...
This New Zealand brand in the competitive Kids Fashion space – Karibou Kids – came to us with the goal to grow their online sales.
Having launched a few years earlier, they’d built a successful brand selling via both wholesale and eCommerce channels.
They had also built a highly engaged audience of ‘brand fanatics’ who loved everything the brand released. So, selling to this warm audience was a cinch!
Not only were they trying to compete in a congested eCommerce space – there are TONS of online kids clothing retailers!
But scaling the higher-margin, more profitable eCommerce sales had escaped them as it required skills in reaching and converting cold audiences – something they’d not achieved profitably before.
They needed help generating consistent, scalable and profitable website traffic and sales in their online store.
"I don't know how to scale to cold audiences..."
Karibou Kids may be selling in a competitive product category (kids clothing).
But their products have a very unique point of different and REALLY stand out! And their audience is very active and engaged on social media.
They just needed a team of skilled eCommerce marketing professionals to help them drive traffic and sales to new customers!
The Solution...
We designed a simple yet effective eCommerce sales funnel to drive traffic and conversions:
Build high quality, engaged audiences using content that is warm and supportive, and including lots of social proof (essential when selling to mothers).
Write and design ad creative and select audience targeting that specifically to suits their various different customer segments.
Retargeting warm traffic and ongoing email marketing with sequential messages and offers, depending on how recently they viewed the products or how far through the checkout they made it.
The Results...
The single biggest leverage point in this campaign success was implementing a well thought-out buyer journey and tailoring the design and messaging of all their advertising to appeal directly to their ideal customer.
This means: the website, emails and paid traffic are consistently reinforcing the same message, leading to increased sales conversions across the board.
Continuing to run the same retargeting ad to users who visited the website months ago (a mistake we see ALL the time!) will never achieve results like these!
And in 3 months, we have increased sales revenue by more than 130% – all while maintaining an average return on ad spend (ROAS) of over 8x!
I don’t know about you, but that’s a pretty good ROI for eCommerce!!
While the brand continues to scale and grow and are on track to become a multiple-7-figure brand – it’s important to mention that they are selling quality products and brands with a proven history of sales. That’s important. The best ads in the world won’t help if you’re trying to sell something of poor quality or that no one wants.
We can’t wait to see what our next ecommerce client brings in!
Like what you see & want an expert assessment of your eCommerce store?
Schedule your free eCommerce strategy call with one of our experts today!
About Productpreneur Marketing
Here at Productpreneur Marketing, our special niche is working with products for women and children: fashion, accessories, gifts & homewares, toys & nursery, baby & kids, and more.
Founded by Catherine Langman, who has over 20 years working in digital marketing with blue chip clients such as Microsoft, Coca Cola, Blackmores and RMK Shoes, as well as launching, scaling and selling her own award-winning international brand.
Our skilled team of experienced Facebook Ad specialists, copywriters and designers, regularly achieve hugely profitable results for our clients, helping our clients to grow to 6 figures + per month in revenue.
We’re driven by a desire to deliver real value to all clients by offering complete transparency, the highest levels of service and integrity.
Our approach is equal parts creative and strategic. We combine our expertise in creative and critical thinking to create smart, efficient campaigns that stand out from the crowd and convert.
500% in 4 months!
“In 4 months we’ve increased sales revenue by more than 500%!”
Amy, Breastmilk Queen
Selling in my sleep!
“Sales revenue increased 700% compared to last year!”
Claire, Jellystone