Facebook Ads Case Study:
In Just 6 Months We Grew This eCommerce Store’s Revenue x100% From Facebook Ads…
Without a consistent and scalable source of traffic, your online store will struggle to increase sales.
Transform your business into an ecommerce superstore…
To grow to $3m p/a revenue.
“I don't know how to scale our Facebook ads...”
Active Truth may be selling in a competitive product category (active wear).
But their products have a very unique point of different and REALLY stand out! And their audience is very active and engaged on social media.
They just needed a skilled professional to manage their Facebook marketing!
We designed a simple yet effective sales funnel using Facebook ads:
Build high quality, engaged audiences using content that is warm and supportive, and including lots of social proof (essential when selling to mothers).
Drive traffic to their online store promoting the most popular products, also promoting the subscriber discount (to grow their email list at the same time).
Ad creative and audience targeting designed specifically to suit their various different customer segments.
Retarget warm traffic with sequential messages and offers, depending on how recently they viewed the products or how far through the checkout they made it.
The biggest leverage point with this project was the dual-channel approach.
We used Facebook ads to drive traffic and sales in the online store AND to grow the email list.
Then we were able to drive even more traffic and sales – on autopilot – from the email list.
This significantly increased the total ROI from the paid advertising.
Within 6 months we achieved 100% revenue growth!
We also grew their email list by 3x during that 6 month period, and maintained an over 8x ROAS ($8 in revenue for every $1 in ad spend).
“We’re very happy with the results we’ve been getting. Definitely recommend.”
I don’t know about you, but that’s a pretty good ROI for eCommerce!!
While the brand continues to scale and grow and is on track for multiple-6-figure months, it’s important to mention that they are selling quality products and brands with a proven history of sales. That’s important. The best ads in the world won’t help if you’re trying to sell something of poor quality or that no one wants.
We can’t wait to see what our next ecommerce client brings in!
Like what you see & want an expert assessment of your eCommerce store?
Schedule your free Facebook Ad strategy call with one of our experts today!
About Productpreneur Marketing
Here at Productpreneur Marketing, our special niche is working with products for women and children: fashion, accessories, gifts & homewares, toys & nursery, baby & kids, and more.
Founded by Catherine Langman, who has over 20 years working in digital marketing with blue chip clients such as Microsoft, Coca Cola, Blackmores and RMK Shoes, as well as launching, scaling and selling her own award-winning international brand.
Our skilled team of experienced Facebook Ad specialists, copywriters and designers, regularly achieve hugely profitable results for our clients, helping our clients to grow to 6 figures + per month in revenue.
We’re driven by a desire to deliver real value to all clients by offering complete transparency, the highest levels of service and integrity.
Our approach is equal parts creative and strategic. We combine our expertise in creative and critical thinking to create smart, efficient campaigns that stand out from the crowd and convert.
10x in 8 months!
“In only 8 months, I’ve already done 10x last year’s sales! ”
Laura, Snotty Noses
Selling in my sleep!
“My Facebook Ads are working so well I’m making money in my sleep!”
Over 8x ROI!
“Catherine helped us achieve a consistent 8x Return On Ad Spend. We’re very happy!” Stevie, Active Truth
200% in 2 months!
“In 3 months I’ve grown my online sales over 200%!” Andrea, Kapow Kids