Ecommerce Growth Success Story:

In Just 6 Months We Grew This eCommerce Store’s Monthly Revenue x157%…

Find out how we scaled this brand’s online store from $20K p/m to multi-million-$ per year with a customised eCommerce marketing system…

Without a well-designed website AND a way to generate traffic & sales consistently, your online store will struggle to grow....

Transform your business into an eCommerce superstore…

The Problem...

This Australian eCommerce retailer in the competitive Kids Clothing space – MadMia – came to us with the goal to grow their online sales.

Having launched 5 years earlier, they’d built a successful wholesale brand, but the higher-margin, more profitable retail sales growth had escaped them.

Not only were they trying to compete in a congested eCommerce space – there are TONS of online kids clothing retailers!

But when the founder also learned she was pregnant with her first child, she knew something needed to change…

They needed help generating consistent and scalable website traffic and sales in their online store.

“I don't know how to do eCommerce marketing...”

MadMia may be selling in a competitive product category (kids clothing).

But their products have a very unique point of different and REALLY stand out! And their audience is very active and engaged on social media.

They just needed a skilled eCommerce marketing professionals to help them drive traffic and sales!

The Solution...

We designed a simple yet effective eCommerce sales funnel to drive traffic and sales:

Build high quality, engaged audiences using content that is warm and supportive, and including lots of social proof (essential when selling to mothers).

Custom designed, wrote and built out automated email flows in Klaviyo, to systemise and automate much of the sales and to help amplify the results from the paid traffic we drove to the site.

Ad creative and audience targeting designed specifically to suit their various different customer segments.

Retarget warm traffic with sequential messages and offers, depending on how recently they viewed the products or how far through the checkout they made it.

The Results...

The single biggest leverage point in this campaign success was implementing a well thought-out buyer journey and tailoring the design and messaging of all their marketing to appeal directly to their ideal customer.

Not the Shopify Kit plugin and not running the same retargeting ad to users who visited the website months ago (a mistake we see ALL the time!)

This means: the website, emails and paid traffic are consistently reinforcing the same message, leading to increased sales conversions across the board.

And in 6 months, we have increased sales revenue by more than 150% month-on-month, helping them to grow into a multi-million dollar brand!

I don’t know about you, but that’s a pretty good ROI for eCommerce!!

While the brand continues to scale and grow – they’re a multi-million dollar brand now and on track for multiple-7-figure months – it’s important to mention that they are selling quality products and brands with a proven history of sales. That’s important. The best ads in the world won’t help if you’re trying to sell something of poor quality or that no one wants.

We can’t wait to see what our next ecommerce client brings in!

Like what you see & want an expert assessment of your eCommerce store?

Schedule your free Ecommerce strategy call with one of our experts today!

About Productpreneur Marketing

Here at Productpreneur Marketing, our special niche is working with products for women and children: fashion, accessories, gifts & homewares, toys & nursery, baby & kids, and more.

Founded by Catherine Langman, who has over 20 years working in digital marketing with blue chip clients such as Microsoft, Coca Cola, Blackmores and RMK Shoes, as well as launching, scaling and selling her own award-winning international brand.

Our skilled team of experienced Facebook Ad specialists, copywriters and designers, regularly achieve hugely profitable results for our clients, helping our clients to grow to 6 figures + per month in revenue.

We’re driven by a desire to deliver real value to all clients by offering complete transparency, the highest levels of service and integrity.

Our approach is equal parts creative and strategic. We combine our expertise in creative and critical thinking to create smart, efficient campaigns that stand out from the crowd and convert.