Facebook Ads Case Study:
In 12 Months We Grew This Kid’s Fashion Accessories Brand’s eCommerce Revenue Over 135%…
Without a consistent and scalable source of traffic, your online store will struggle to grow.
Transform your brand into an ecommerce superstore…
This Australian eCommerce brand in the competitive kids fashion accessories space – Babiators – came to us with the goal to scale their eCommerce sales.
Having launched several years ago, they’d already achieved some success within the Australian market, including with Facebook ads.
But they struggled to scale their Facebook ads profitably to take advantage of their high season – summertime.
Not only were they trying to compete in a congested eCommerce space – there are TONS of online fashion and accessories brands for babies and kids!
They needed help scaling their paid website traffic quickly to fast-track their sales growth in their online store.
“I need help to scale...”
Babiators may be selling in a competitive product category (kids fashion accessories).
But their products have a very unique point of difference in the marketplace. Their cuteness factor, durability, and unbeatable guarantee REALLY set them apart!
They just needed a skilled professional to manage their Facebook marketing.
We designed a simple yet effective sales funnel using Facebook ads:
1: Build high quality, engaged audiences using content that is warm and supportive, and including lots of social proof (essential when selling to new parents).
2: Drive traffic to their online store promoting the most popular products, using ads that illustrate and demonstrate the highly desirable, unique points of difference.
3: Also run ads promoting the subscriber discount (to grow their email list at the same time).
4: Multiple ad creative and audience targeting designed specifically to suit their various different customer segments.
5: Retarget warm traffic with sequential messages and offers, depending on how recently they viewed the products or how far through the checkout they made it.
The single biggest leverage point in this campaign success was implementing a well thought-out audience segmentation and targeting strategy.
Additionally, writing and designing multiple creatives – using video and image – to appeal to different audience segments and to promote different core products.
Within 2 months, we generated a 5x Return On Ad Spend (that’s $5 in sales for every $1 spent on ads).
And, we have increased sales revenue by more than 135% in just 12 months!
I don’t know about you, but that’s a pretty good ROI for eCommerce!!
While the brand continues to scale and grow and is on track for multiple-6-figure months, it’s important to mention that they are selling quality products and brands with a proven history of sales. That’s important. The best ads in the world won’t help if you’re trying to sell something of poor quality or that no one wants.
We can’t wait to see what our next ecommerce client brings in!
Like what you see & want an expert assessment of your eCommerce store?
Schedule your free Facebook Ad strategy call with one of our experts today!
About Productpreneur Marketing
Here at Productpreneur Marketing, our special niche is working with products for women and children: fashion, accessories, gifts & homewares, toys & nursery, baby & kids, and more.
Founded by Catherine Langman, who has over 20 years working in digital marketing with blue chip clients such as Microsoft, Coca Cola, Blackmores and RMK Shoes, as well as launching, scaling and selling her own award-winning international brand.
Our skilled team of experienced Facebook Ad specialists, copywriters and designers, regularly achieve hugely profitable results for our clients, helping our clients to grow to 6 figures + per month in revenue.
We’re driven by a desire to deliver real value to all clients by offering complete transparency, the highest levels of service and integrity.
Our approach is equal parts creative and strategic. We combine our expertise in creative and critical thinking to create smart, efficient campaigns that stand out from the crowd and convert.
10x in 8 months!
“In only 8 months, I’ve already done 10x last year’s sales! ”
Laura, Snotty Noses
I'm in shock!
“I still get a shock every day when I look at my sales figures!”
Over 8x ROI!
“Catherine helped us achieve a consistent 8x Return On Ad Spend. We’re very happy!” Stevie, Active Truth
200% in 2 months!
“In 3 months I’ve grown my online sales over 200%!” Andrea, Kapow Kids