Conversion Rate Optimisation Starts With An Audit​

Conversion rate optimisation (or CRO) means — increasing the percentage of prospects who convert into buyers across any of your channels.

On your website, CRO means increasing the number of visitors who add to cart and place an order. It also means, reducing the number of visitors who bounce off your website or abandon their cart.

On emails, CRO means increasing the number of prospects who subscribe to your list and the number who purchase from each of your automated Flows and Campaign emails.

With your advertising, CRO means increasing the number of viewers who click on your ad and then go on to add a product to cart and purchase. It also means, reducing your cost per purchase.

With search engine optimisation (SEO), CRO means improving your rankings for your highest intent keyword search terms AND improving the volume of those search visitors who actually visit your store and place an order.

Ultimately, CRO leads to increased revenue and reduced costs (therefore improving both revenue and profitability).

Start by selecting which CRO Audit you wish to begin with:

Website Audit
SEO Audit
Klaviyo Audit
Facebook Ads Audit
Google Ads Audit

Conversion Rate Optimisation Starts With An Audit​

“I’m getting traffic to my website, but I’m not getting any (or many) sales. What am I doing wrong?”

Or…

“I’m stuck at the same revenue and can’t seem to break through to the next level. Is it even possible?”

We hear similar sentiments all the time! But you don’t need to feel powerless.

Consistent focus on optimising key metrics

For an eCommerce business to remain viable in the current economic climate, it must consistently work towards improving margins. 

This means, adopting a relentless focus on improving and optimising key metrics is essential.

Website conversion rate, average order value, customer lifetime value and customer retention rate are the core metrics to track and improve. 

In doing so, you’ll win more customers at lower costs, generate more revenue with higher order values, and become more profitable with repeat purchases.

Want to supercharge your eCommerce conversions?

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