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    Case Studies

    Facebook Ad Management

January 4, 2019

Active Truth

This unique activewear brand was born from the frustrations of two Australian women looking for quality, well-fitting tights and tops. Active Truth has grown rapidly since its launch in 2016 and its founders have big plans for its future.

While Active Truth’s sudden growth didn’t take it’s founders by surprise, it has meant that they haven’t been able to implement solid automated marketing strategies that they know are crucial to the brand’s ongoing success. Productpreneur Marketing has worked closely with Active Truth to develop their brand voice and creatively use this in detailed automated email funnels and specifically targeted Facebook advertising.

With Productpreneur Marketing’s assistance, Active Truth has experienced explosive growth in sales directly from Facebook and Instagram advertising, and maintains between 7 and 10 times sales return on ad spend.

Active Truth case study

January 4, 2019

Baby Loves Sleep

Experiencing the frustration of a tired baby who keeps waking throughout the night, Baby Loves Sleep developed a unique sleep suit that helps to calm the startle reflex and help babies – and their parents – to sleep longer.

Having launched the Sleepy Hugs sleep suit, and with several new products on the horizon, Baby Loves Sleep came to Productpreneur Marketing for assistance with developing a strong ongoing social media and email marketing strategy.

We’ve designed a new Shopify website, developed strong automated email campaigns, one-off promotional email campaigns and an ongoing social media advertising strategy that has increased website traffic and sales by 225%.

Baby Loves Sleep case study

January 4, 2019


Jimalie sources and creates sustainable, fair-trade coconut products that are in demand from a health-conscious market whilst supporting eco-conscious coconut farmers in the Philippines. This business was inspired by and continues to be driven by the positive health effects these coconut products have had within their own family,

They had brilliant products, but little traffic moving through their website.

Shark Tank winner Jimalie came to Productpreneur Marketing to increase traffic to their website and increase their conversions and returning customers.

We developed several high-converting email funnels specifically targeting Jimalie’s ideal customers, together with complementary traffic and sales campaigns using social media.

This resulted in a 400% increase in traffic and conversions from social media.

January 4, 2019

Slim Secrets

Slim Secrets case studySlim Secrets produces a range of nutritional bars and snacks that support fitness and weight loss goals. This brand has developed a solid wholesale business over many years.

Slim Secrets came to Productpreneur Marketing to manage their Facebook advertising, with the view to growing their retail business directly from their ecommerce website.

Faced with specific challenges related to the specific industry Slim Secrets works within (the diet and weight loss industry is restricted in how it can advertise on Facebook), we were able to test various methods and establish the best way for Slim Secrets to reach their target audience, increasing their website traffic and sales by 50%.

January 3, 2019

Opening Fairy Doors

Being the only company offering fairy doors that actually open to reveal the enchanting world beyond, Opening Fairy Doors already had a unique aspect to their business.

However, without the knowledge and background needed to exploit this to their target customers, Opening Fairy Doors came to Productpreneur Marketing for assistance with growing the retail and wholesale aspects of their business.

After re-designing a stunning new website for the client, we then developed strong email and social media marketing campaigns to educate and nurture their ideal customers, while also writing an effective wholesale campaign for approaching and landing retailers that aligned with their brand.

Opening Fairy Doors showed over 200% sales growth following the implementation of these strategies and is continuing to experience solid growth.

Opening Fairy Doors case study