January 4, 2019

Active Truth

This unique activewear brand was born from the frustrations of two Australian women looking for quality, well-fitting tights and tops. Active Truth has grown rapidly since its launch in 2016 and its founders have big plans for its future.

While Active Truth’s sudden growth didn’t take it’s founders by surprise, it has meant that they haven’t been able to implement solid automated marketing strategies that they know are crucial to the brand’s ongoing success. Productpreneur Marketing has worked closely with Active Truth to develop their brand voice and creatively use this in detailed automated email funnels and specifically targeted Facebook advertising.

With Productpreneur Marketing’s assistance, Active Truth has experienced explosive growth in sales directly from Facebook and Instagram advertising, and maintains between 7 and 10 times sales return on ad spend.

Active Truth case study