March 14, 2019
In January 2018, eCommerce retail store, Milkbar Breastpumps, was looking to add a new traffic channel into their marketing mix.
They were already experiencing consistent traffic from organic search and Google AdWords. Their website was also already converting highly, most months over 5% conversion rate on average.
So they were keen to try Facebook Advertising.
Catherine, Productpreneur Marketing’s Principal marketing strategist, designed a Facebook ad funnel strategy tailored specifically to Milkbar Breastpumps.
We chose a hero product and designed an ad funnel that drives high volume traffic and sales to that product.
Over 12 months of running this Facebook ad funnel, Milkbar Breastpumps has seen incredible results:
- increased sales revenue by nearly 4x, and
- generates an almost 7x ROI on ad spend!