June 14, 2018
Happy Tummies is an eCommerce retail store specialising in allergy-friendly food.
It’s a very specific niche audience (families with kids that have severe allergies), and selling a product that is quite bulky and expensive to ship with a fairly low profit margin.
So traffic and sales VOLUME was absolutely key!
Catherine and her team at Productpreneur Marketing provided strategic advice on automated email funnels, Facebook advertising, website conversion rate optimization, and promotional campaign marketing, to help Happy Tummies to scale and grow.
Over 12 months, Happy Tummies achieved stunning results:
- 400% revenue growth
- Over 5x ROI on Facebook ad spend
- Doubled website conversion rate to 3%
- 20% of sales revenue and over 6% conversion rate from email marketing