Shopify Website Design
February 19, 2019
How To Double Your Sales (& More!) In Your Shopify Store
That’s not a typo – my client did just that!
Is your goal to increase eCommerce store sales this year?
Platforms like Shopify now make it super easy to start your own eCommerce business.
But, if you want to generate sales, just getting your website up and running is not enough.
So many times, I speak to online storeowners who are struggling with too few orders, and the majority of their “marketing” efforts are spent crafting and posting content on Instagram.
In the words of Dr Phil – how’s that working for you then? 😉
Trust me – there IS a better way to increase eCommerce store sales!
Meet our client Lisa, who has more than doubled her revenue
If you feel like you’ve tried everything, and you’re starting to wonder, “Are people like me getting results?”
Then let me introduce you to our client Lisa from Happy Tummies.
Lisa is a Mother of three and also owns an eCommerce store on the Shopify platform that specializes in allergy-free foods.
Over the last year, Lisa has worked really hard to implement our strategies.
Her job is not made easy by the fact that allergy-free foods is not exactly the biggest market in the world… It’s a VERY niche market!
However, her dedication and hard work have really paid off.
Over the last year, her average monthly sales have more than doubled!
“Woohoo! For the first time ever I made my ambitious target for the month! Thank you Catherine.” Lisa Munro, Happy Tummies
And I reckon Lisa’s stress levels have probably halved as well, now that much of her marketing is automated!
Here are 5 things Lisa did to dramatically increase eCommerce store sales
1. She committed to spending money on Facebook ads
One of the things I see many small business owners struggle with, is spending money on Facebook ads without knowing absolutely for sure that they will make more money back.
There’s no guarantee with paid traffic. There’s no way to know for sure whether this text and image or that one, or this audience or that one, will be the winning combination for you.
The only way to make it work is to test. And that means being willing to spend some money to see what works.
Lisa’s ads don’t always work perfectly, but a lot of the time they do really well.
But her most important asset when it comes to spending money on Facebook ads is her testing mindset.
2. She gained her customers’ trust (and it shows in her marketing)
Trust seems like a bit of an odd point to make when it comes to eCommerce marketing.
But if you think about it as a consumer, you definitely want to feel confident in an online store before you give them your credit card details!
Even more so when your customers have severe or life-threatening allergies, as in Lisa’s case!
More than just trust, though – if you can demonstrate that your customers love your products and your service, then your customers will end up doing your marketing for you.
That means collect as many customer reviews as you can (and make sure you do an outstanding job so that those reviews are awesome!)
And then use those reviews in your marketing – on your website, in your emails and in your Facebook ads.
3. Make sure your website converts really well
When you first start out in your eCommerce business, it can be tempting to go with the cheapest website possible. You may even wonder why you should spend money on a Shopify or WordPress theme when there are free ones available!
Well, there are very good reasons to choose a great theme or to work with a reputable web designer.
Some websites convert better than others. And if you can convert more of your website visitors into customers, then your sales are growing.
We worked hard on improving her website conversion rate, by designing an intuitive navigation, home page design and checkout process. Plus she puts consistent effort into her SEO and page load speed, and her conversion rate has improved dramatically as a result.
4. Send marketing emails consistently
I don’t care whether you personally feel like you get way too many promotional emails in your inbox.
And I also don’t care if you’ve surveyed your audience to find out they only want to hear from you once in a blue moon!
The cold hard fact is – email marketing works VERY well. It is still one of, if not THE most effective online marketing tool you can employ.
Of course, you need to have an email list to market to (which is one of the benefits of running Facebook ads).
Lisa has never wavered in her commitment to build her email list and to send regular marketing emails each week.
5. Work with experts to fast-track results
Of course it’s entirely possible to figure things out on your own over time, but Lisa was impatient and wanted to grow more quickly than that!
The benefits of working with people who have ‘been there done that’ experience, AND someone who work with numerous similar businesses, is that they know what works and what doesn’t and can help you navigate the ever-changing business landscape more quickly and smoothly.
I won’t share the one big thing that Lisa found most valuable from her time working with us – you’ll have to work with us to find out our secret sauce! 😉
But suffice to say, Lisa now runs a fast-growing business like a well-oiled machine!
Want to see results like this in your own business?
Implementing the strategies implement for clients can be the quickest way to fire up your eCommerce store and start making some serious dough.