Client Goals: Improve design and usability, increase conversion rate, streamline wholesale ordering, automate and increase B2C sales via email
Services: WordPress to Shopify migration, Facebook ad and email funnel strategy & optimisation
Issues:
- Old website poorly designed and difficult to navigate
- Old website lacked functionality for marketing, impeding sales growth
- Client wished to implement online wholesale ordering
Results:
- Improved conversion rate and sales growth
- Direct-to-consumer sales have tripled; 25% of revenue generated by Klaviyo and 1/3 of that is automated
- Design much easier to navigate & streamlined wholesale ordering online
- Over 700% growth in size months and 7x ROAS