Over 620% Growth In Just 4 Months…
This Gifting Brand Increased Their eCommerce Revenue Over 620% Growth In Just 4 Months…
The Problem...
This beautiful Australian gift brand – Bell Art – designs and makes stunning gift items featuring the original artworks of still-life floral artist Meryl Bell.
Having launched several years ago, they’d built a very successful wholesale business.
But the higher-margin, more profitable retail sales growth had so far escaped them.
The problem was – they faced multiple challenges in moving to an eCommerce model:
They had none of the marketing systems or strategies in place to generate website traffic, acquire new customers, or repeat customers.
“I need help to drive direct to consumer sales...”
Not having a skilled marketing team in-house and not wanting to waste time or money trying to figure it out alone (and risk making costly mistakes in the process!), Bell Art turned to Productpreneur Marketing for help.
Their goal was to plan and implement the right digital marketing strategies to build their brand online and fast-track their direct-to-consumer (DTC) sales growth in their online store.
Not only has Bell Art enjoyed an enormous increase in DTC sales since they commenced working with us, but the marketing we've implemented has also helped them increase their wholesale sales even further!
The Solution...
We designed a comprehensive 'results action plan' designed to achieve Bell Art's growth goals:
- First, our experts conducted a detailed audit and analysis of the digital landscape in their category as well as their current marketing performance so that we could identify areas of opportunity.
- We worked with the client to set revenue growth targets and formulated the right plan and strategies to achieve those goals.
- This brand had never marketed to their audience via email before. We developed and implemented automated Klaviyo list-building and email flows to engage with customers and automate the sales conversion process across the entire buyer journey. We also created a 12-month marketing calendar and commenced sending regular promotional campaign emails.
- When we began working with Bell Art, they had recently updated their Shopify website. However, never having focused on eCommerce sales before, the website was essentially untested in terms of converting traffic into sales. Over our time working together, we have optimised the website for conversions, to make sure the website converts profitably from organic and paid traffic.
- Having never run paid advertising across Meta or Google, we knew it was crucial to establish a consistent and scalable source of traffic.
The Results...
In just 4 months we've been able to generate some stunning growth results:
1. Total revenue increase of over 620%!
2. Over 420% increase in orders placed online!
3. A 29% increase in average order value,
4. Nearly 90% increase in traffic (online store sessions), and
5. A 28% improvement in website conversion rate.
The single biggest leverage points in this campaign success were:
1. Adding an additional 16% in new revenue from Email – a brand new channel – 72% of which is completely automated via Klaviyo flows.
2. Adding an additional 25% in new revenue from Meta ads and 13% from Google ads – also both new channels.
3. A significant increase in wholesale sales as well as DTC retail sales! (This is important for any brand that sells via wholesale and eCommerce. You need to keep your stockists happy!)
The combination of improvements across each key metric, along with traffic from new channels, resulted in an increase in eCommerce revenue by more than 622% in just 4 months!
I don't know about you, but that's a pretty good result for any Shopify store!
While the brand continues to scale and grow, it’s important to mention that they are selling quality products and brands. That’s important. The best marketing strategy in the world won’t help if you’re trying to sell something of poor quality or that no one wants.
We can't wait to see what our next ecommerce client brings in!
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About Productpreneur Marketing
Here at Productpreneur Marketing, our special niche is working with Shopify stores looking to scale from around $20k per month to $200k per month in sales revenue.
Founded by Catherine Langman, who has over 20 years' experience working in digital marketing with blue chip clients such as Microsoft, Coca Cola, Blackmores and RMK Shoes, as well as launching, scaling and selling her own award-winning international brand.
Bringing this unique mix of experience as an eCommerce retailer and digital marketing expert, Catherine and her team regularly help our clients achieve hugely profitable results, from successfully launching to growing into multi-million-dollar-a-year brands.
Building brands and implementing digital marketing strategies can be technical and tricky. We're here to help make the path forward easier – from strategy to execution – so that you can grow profitably and sustainably.
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